Urban Design and Contemporary Buildings

Contemporary Architects are invariably forcing the bounds when planing edifices and are traveling against taking Urban Theorists in how new developments should associate to their environing context and how urban design rules should utilised to make fresh urban infinites. The extent at which Architects and Designers are withstanding the environment context to plan edifices can be seen as debatable and has led to the milieus being perceived in a negative mode. Such as when the historical facets of the urban scene are being subjected to modern-day edifices, can these edifices coincide to supply a positive impact and how do they sit side by side with each other as old and new but still supply the cardinal facets of urban design ( Tomback, n. vitamin D: 5 ) ? Traditional urban theoreticians such as Kevin Lynch, Gordon Clutch, Jane Jacobs and Christian Alexander and many more, who are interior decorators and authors have documented and provided theories on how urban infinites should be interpreted for urban design. Urban Design is a procedure used to do topographic points better for people which otherwise would hold been produced ( Carmona, Tiesdell, Heath & A ; Oc, 2010: 3 ) . The Essay will concentrate on how modern-day interior decorators such as Daniel Libeskind, Frank Gehry, Rem Koolhaas, Will Alsop and Zaha Hadid and more have created edifices which have become accepted in the urban scene because they provide positive effects. To understand how modern-day edifice interior decorators have provided positive effects on the urban scene is the usage of the chief rules of urban design which are people, topographic points, political relations and economic sciences ( Carmona, Tiesdell, Heath & A ; Oc, 2010: 3 ) . Using instance surveies from assorted modern-day edifices which have been perceived as misunderstood due to plan can be used to analyze how these edifice have created positive impacts in footings of consciousness to the environing country and have hence been accepted into the urban scene. Urban design rules are being used to make successful edifices that are connected to their contextual milieus. But modern-day edifices by interior decorators are utilizing urban design rules but are non sing the context but in making so they are later bring forthing positive effects in reinvigorating the urban scene. Due to the fact that in the past century technological promotions have led people to go progressively nomadic, while metropoliss are non and are stationary. Cities have to constantly seek method to derive attractive force for economic benefits, they do this by sharing their history and cultural heritage to supply a better sense of life and work environment to pull investors. Councils strive to set their towns and metropoliss on the map by utilizing the counsel of urban theoreticians to obtain an urban design vision ( Cousseran et al, 2006: 31 ) . Iconic edifices are being designed to derive the lead in this competitory race for attending by utilizing modern-day edifices to heighten the prestigiousness of the metropolis. Planing Iconic edifices can increase the metropoliss reputation through deriving an addition in population, new investings and an addition in touristry taking to economic regeneration. Such was the instance in Venice in the Renaissance epoch by pulling all the designers, creative persons and craftsmen they were able to build memorials and graphicss which led to commercial prosperity and being known as â€Å"the metropolis in love with itself† ( Cousseran et al, 2006: 31 ) . Contemporary edifices are being designed in metropoliss to make better investing environments to demo that they mean concern. They are besides utilizing urban infinites to make consciousness, taking to some modern-day interior decorators to seek urban design undertakings ( Cousseran et al, 2006: 31 ) . Economic advantages for planing utilizing modern-day edifice designs are cardinal constituents to the entreaty of modern-day designs in the urban scene. Therefore, architecture in modern-day footings is non merely idea of as economically feasible or for economic additions. Contemporary edifices are used to symbolize wealth and aesthetic beauty in the urban environment, they are iconic sculptural exhibits for the populace, something that people can mass and flock towards and to do indigens proud. The success of the Guggenheim Museum in Balboa ( figure 1 ) designed by Frank Gehry was due to its modern-day design and has shown what modern-day architecture can portray to reinvigorate the urban scene. The edifice design put one of the largest metropoliss in Spain on the map, during a clip of economic and societal diminution. The positive result of the Guggenheim Museum in balboa has in bend divine towns to mime and make reproductions of Bilbao’s success, taking to what is now known as the â€Å"Bilbao effect† ( Cousseran et al, 2006: 31 ) . The Guggenheim Museum has for the environing part created better prosperity for the metropolis. In the 1980s Bilbao was enduring from rapid societal struggles and force, taking to many companies retreating investings and go forthing to other more comfortable metropoliss. The authorities decided to that it required a regeneration undertaking to better the metropolis ( Cousseran et al, 2006: 31 ) . Receiving international exhilaration and positive reappraisals immediately projected the Guggenheim Museum in Bilbao into planetary headlines. The touristry industry boomed conveying in 800,000 to 1,000,000 people in yearly of which 90 % were from outside of the state. The economic impact of the Guggenheim Museum which required $ 124.8 million in support has continuously paid this back many times over, taking to the council being able to better the urban scene by developing new hotels, conveyance systems, map halls and public assemblage locations such as Parkss, coffeehouse and public graphics and sculptures. The â€Å"Bilbao effect† came into consequence thanks to Frank Gehry, to the general populace this may non be important but to urban contrivers, politicians and Museum art managers it means the transmutation of metropoliss by making new social/cultural edifices to pull occupants, tourers and investors ( The Art Newspaper, 2007: 1 ) . Figure 1: Guggenheim Museum – Bilbao ( User: MykReeve, 2005 ) Although Frank Gehry was internationally successful for the usage of modern-day architecture in the urban environment, there have been instances where Frank Gehry’s work was non ab initio accepted. Not all modern-day designers are critically appraised on their modern-day edifice designs. There are instances where modern-day edifices are met with controversial unfavorable judgment. Much like Frank Gehry’s modern-day constructing the ‘Nationale-Nederlanden’ in Prague ( Figure 2 ) and his ain place in Santa Monica ( figure 3 ) , which were met with unfavorable judgment. The Nationale-Nederlanden in Prague is besides known as the Dancing House because of its alone form, dimensions and signifier. Controversy about the edifice was due to the fact that locals in the environing countries of which the edifice was constructed, occupied a historic urban background with edifices being of 19Thursdaycentury neo-renaissance manner and they disliked the difference in contrast. After 10 old ages of statements over the modern-day edifice, modern Prague is now observing the controversial edifice as being an iconic edifice which is pulling people. It was even awarded the honor of being the concluding gold coin in Prague for a series known as the â€Å"10 centuries of architecture† in 2005 by the Czech National Bank ( Dancing House, Prague, n.d ) . Even Frank Gehry’s place in Santa Monica was met by unfavorable judgment due to its assorted signifiers and the usage of stuffs which were disliked by the neighbouring occupants for non suiting into the environing context. The edifice received the 25 twelvemonth award for being a edifice which has stood the trial of clip by the AIA. After the old ages of success, people are sing the place like a tourer attractive force ( Frank Gehry House, n.d ) . Figure 2:The Dancing House – PragueFigure 3:Frank Gehry Home – Santa Monica ( Quinzani, 2008 ) ( User: Cygnusloop99, 2011 ) Even though these edifice were controversial at the clip they were constructed due to their strong contrast with the remainder of the urban scene over clip they have been able to travel past these disagreements, which has in bend led to more positive effects on the urban scene by making a more active and booming environment. The success of the Guggenheim Museum and credence in Bilbao was to make with the combined overall planning by the metropolis governments which worked hard on the development, because they were think about the hereafter of their metropolis ( Klingman, 2007: 248 ) . The same can be said about the Dancing House ( Nationale-Nederlanden ) in Prague, even though the edifice was met with unfavorable judgment because of its design the first President of the Czech Republic, Vaclav Havel who lived near to the edifice was a known subscriber and played an active function in acquiring the edifice constructed. The edifice was accepted by 68 % of the occupants and was allowed t o get down into a building stage, the edifice is now Prague’s foremost illustration of modern-day modern architecture and is often visited by tourers ( Bridges, 2011: 552 ) . There are many modern-day designers and interior decorators making modern-day architecture which seem to hold no relevancy in the traditional urban environment. But these interior decorators are able to utilize urban design rules, which are people, topographic point, political relations and economic sciences to positively heighten the environing urban infinite. I used Frank Gehry for my instance surveies in this essay to demo that as a prima modern-day designer his edifices consider the urban design rules but through utilizing iconic signifiers. Not ever are his designs met with positive responses because of the undoubtedly strong contrast to their milieus but they do make positive urban infinites and over clip they can go accepted into the urban scene. Bibliography The Art Newspaper. , ( 2007 ) .The â€Å"Bilbao Effect† : from hapless port to must-see metropolis,available at: hypertext transfer protocol: //www.lord.ca/Media/TheArtNewspaper32-33Museums.pdf[ Accessed 3rd January 2015 ] , pp. 1. Tomback, D. H. ,Contemporary architecture in urban historical context,available at: hypertext transfer protocol: //www.ehhf.eu/sites/g/files/g1439326/f/201407/Workshop 2.pdf [ Accessed 3rd January 2015 ] , pp. 5. Galinsky.com. ,Dancing house, Prague. available at: hypertext transfer protocol: //www.galinsky.com/buildings/dancinghouse/ [ Accessed 3rd January 2015 ] . Timeout.com.Frank Gehry House. , available at: hypertext transfer protocol: //www.timeout.com/los-angeles/things-to-do/frank-gehry-house [ Accessed 3rd January 2015 ] . Klingman, A, . ( 2007 ) . Brandscape: Architecture in the Experience Economy, available at: hypertext transfer protocol: //contemporaryurbananthropology.com/pdfs/Klingmann, % 20Beyond % 20Bilbao.pdf [ Accessed 3rd January 2015 ] , pp. 248. Bridges 2011: Mathematicss, Music, Art, Architecture, Culture, ( 2011 ) .A Brief Review of Frank O. Gehry and the Nationale- Nederlande Building,available at: hypertext transfer protocol: //archive.bridgesmathart.org/2011/bridges2011-551.pdf [ Accessed 3rd January 2015 ] , pp. 552. Carmona, M. , Tiesdell, S. , Heath, T. & A ; Oc, T. ( 2010 )Public Places – Urban Spaces, 2neodymiumedition. [ on-line ] Elsevier Ltd. Available from:hypertext transfer protocol: //www.dawsonera.com/readonline/9781856179041 [ Accessed 3rd January 2015 ] , pp. 3. Cousseran et Al, ( 2006 ) Urban Design Futures. [ on-line ] USA & A ; Canada, Routledge. Available from: hypertext transfer protocol: //www.tandfebooks.com.ezproxy.liv.ac.uk/doi/view/10.4324/9780203601723 [ Accessed 3rd January 2015 ] , pp. 31. Figure 1, User: MykReeve ( 2005 )TheGuggenheim Museum Bilbao, along theNervion Riverin business districtBilbao[ Photograph ] . Available from hypertext transfer protocol: //en.wikipedia.org/wiki/Solomon_R._Guggenheim_Foundation # mediaviewer/File: Guggenheim-bilbao-jan05.jpg ( Accessed 3rd January 2015 ) . Figure 2, Quinzan, D, . ( 2008 ) , [ Photograph ] . Available from hypertext transfer protocol: //commons.wikimedia.org/wiki/File: Case_danzanti.jpg ( Accessed 3rd January 2015 ) . Figure 3, User: Cygnusloop99 ( 2011 )Frank Gehry ‘s house in a classy country in Santa Monica. It is built upon an old house, with new elements added into the frame.[ Photograph ] . Available from hypertext transfer protocol: //commons.wikimedia.org/wiki/File: Gehry_House_-_Image01.jpg ( Accessed 3rd January 2015 ) .

Edgar Degas Paintings Comparison and Analysis

Edgar Degas has become known as one of the world’s most influential Impressionist, or Realist (the title he preferred), artists. Impressionism was one of the most important art movements in the nineteenth century and had great influences on Modern Art development. The first Impressionist exhibitions were held in 1874, but at the time, it still was not recognized as a real art. Impressionist artists, including Claude Monet and Pierre-Auguste Renoir, ignored details, revealed their brushstrokes, and placed unblended colors next to each other throughout their artwork. They were artists who were dissatisfied with Academic Art and opposed the Romantics idea that the main reason for art was to create emotional excitement for its viewers. Edgar Degas was one of these ‘rebels’ and one of the most prominent members of the group. Degas became known for his description of his subjects, which included depictions of ballet dancers and woman bathing which portrayed the ‘Impressionist’ label of experimental and vivid use of color. 1 As seen throughout many of his paintings, Degas consistently is seen to observe â€Å"laundresses, milliners and ballet dancers at work. 2 He employs in his artwork unusual perspectives and complex formal structures. His works, â€Å"Dancers, in Pink and Green† and â€Å"Woman Combing Her Hair† are two in particular pieces that are well-known and clearly depict the ‘Impressionist’ details of Degas. Both are very familiar in style, and in symbolism as well. â€Å"Dancers in Pin k and Green† and â€Å"Woman Combing her Hair† are two of hundreds of Degas pieces. They have significant similarities in style, mostly in part because they both reflect Impressionist artistic details. The charm of these two pictures are abstract- consisting in rhythm of light and shade, color and movement. Degas uses oil on canvas for â€Å"Dancers, in Pink and Green. † The vibrant colors, especially pink and green, are prominent in the painting and portray to the viewer a natural view of the ballerinas. The ballerinas appear natural and spontaneous rather than having a build up of composition with well-studied proportions and balance. Edgar Degas’ goal was to create a simple yet appealing image to the eye. Although Edgar Degas ignored details, revealed brushstrokes and placed unblended colors side by side, he still created a very realistic image of the ballerinas. If a viewer were to take a few steps back from the painting, the image itself seems to fall into place and seems real and intricate. His unusual perspectives and complex structures present in his artworks are also seen in his â€Å"Woman Combing her Hair. † Edgar Degas created â€Å"Woman Combing Her Hair† with pastels on a light green wove paper. The pastels helped establish a simple in theme, but complex in structure, composition. He depended upon vivid colors and purposeful gestures in his paintings rather than precise lines. 3 These characteristics added to the depiction of the subject of the painting. As seen in the previous Dancer art piece, the natural image of a woman is portrayed, but in this case it is a woman combing her hair. There is no build up of composition with studied proportions or balance as well- it is an image merely of a naked woman combing her hair. â€Å"The animal being that takes care of himself, a cat that licks itself. Up to this moment, the nude has been presented in poses that had a public in mind; my women, on the other hand, are simple honest people who bother with nothing but the very caring of their bodies. †(Edgar Degas)4 This quote reflects upon his view as an Impressionist artist. He did not want to portray his women as fixed poses that are established to create an image of a typical woman’s stance in the public mind, but to just provide the audience with a natural woman performing the mere routines of caring for her body. Within the two paintings, Degas expressed and categorized these women according to their profession: whether they be dancers or regular women of the household. They represented specific types of individuals. 5 Although completely different in themes, both paintings relay a similar message that not only characterizes Degas’ paintings, but characterizes Degas himself. It is evident through the collection of his works that Edgar Degas has developed obsessions, especially with woman in different forms. In these two cases, the women are either dancers or are regular woman performing daily routines such as combing hair. He is a keen observer to women and has cultivated complete objectivity in his paintings for he catches complete natural spontaneous poses of his subjects. These poses were very controversial at the time because it ‘exposed’ women in an uncommon way- a nude portrayal of them just in the means of their home. It could be nterpreted that Degas took regular woman routines, and added sexual depictions to them on purpose so that from then on, a woman combing her hair could be then be imagined as a woman combing her hair naked. As seen in â€Å"Dancers, in Pink and Green,† Degas reveals a simple image of multiple dancers getting ready to perform, and one in-particular dancer is just staring at her feet while others are prep ping for the performance. This simple depiction has more complex meaning in that the dancers are typically portrayed dancing. However, in this case, Degas shows one of them just staring at her feet- not dancing yet. Dance depicts structure, form and predetermined actions- a contradiction to his ideal of natural spontaneous poses. In â€Å"Woman Combing Her Hair,† the image is obviously simple- a woman performing a daily routine. This indicates clearly that Edgar Degas seems to pay much attention to women’s actions in detail. The ballet dancers and naked woman are like a film sequence of women in his collection. They are neither delirious or romantic figures, but instead are objects of obsessed study of their working movements and intimate daily activities. Both â€Å"Dancers, in Pink and Green† and â€Å"Woman Combing Her Hair† were painted to portray a very natural feel, as if the viewers have come upon the scene without the knowledge of the people engaged in it. Quality of unexpectedness and elasticity is evident, and this suits the expression of movement and life in the paintings. Every appears to not to be premeditated, but an instantaneous impression, unlike a camera because the action isn’t suspended- it retains elastic rhythm of moving life. Within these two pieces of art, Edgar Degas is seen to put emphasis on certain aspects. In the case of the ballet dancers, emphasis is placed on the dancers’ costumes through their vivid color and size in comparison to the dancers’ body. They seem to ‘stand-out’ from the body in the painting. Degas’ ballet dancers have no beauty in the face or grace of figure in an ordinary sense. Rather, the beauty of the painting is depicted through the vibrant unblended colors of the pink and green costumes. The colors of the costumes, although they are very visible, are simultaneously related to the background colors- the natural colors of the scenery in the painting. In â€Å"Woman Combing Her Hair,† emphasis is prominently placed upon the the length and color of the woman’s hair. The painting is dominated by light colors such as light vibrant green, and the white rug and the soft skin tones; however, the hair seems to be the prominent feature of the image that catches the eye the most. It’s length and dark luscious color grab the viewers’ attention and draws them to the focus: the woman combing her hair. Like the ballet dancers in â€Å"Dancers, in Pink and Green† Degas does not make an attempt to conceal the physical activity of this woman. Without seeing the woman’s face, it is difficult to identify her beauty for he has purposefully concealed it so that emphasis could be placed on the action and artistic expression rather than the details. This also applies to the â€Å"Dancers, in Pink and Green† painting. This unusual angularity was common in many of Degas’ pieces- it was a distinct characteristic of his innovative composition. He received many of his ideas from Japanese Print Art- this type of art heavily influenced his paintings; and his paintings and art style has in-turn influenced the artists following him. Edgar Degas has made history in the art world. His paintings have influenced and affected many, and have also been an inspiration for the next generation of artists. He made a huge impact on the effect that Impression had on the public and was known for it. His art had harmonious representation- aesthetic moments fixed on the canvas. : E. de Goncourt Jamal said on February 13, 1874 in commentary to Degas’ first exhibition: â€Å"Up until now, he is the person who best represents in a modern form what may be called the soul. †6

Psycholgy exhibited in the film John Q Essay

When asked to find something in the media that directly relates to subject matter that had been discussed in our psychology class there were a couple of topics that came to mind. However, one stands out to me in particular, and that is a movie that I have seen recently called John Q. In this film Denzel Washington plays the role of John Q. Archibald, a man who will go to any lengths to keep his one and only son, Michael, from dying. During the movie, John and his wife, Denise, learn that Michael has an enlarged heart and needs an emergency transplant operation. On top of that, John has recently been reduced from full-time to part-time work. He can’t afford the operation and his health insurance won’t cover it, so he vows to do whatever it will take to keep his son alive. This obviously becomes an extremely difficult moral decision that Archibald must make. In the psychology textbook, there is very similar example to what occurred in the movie John Q, this example was used by a psychologist by the name of Kohlberg to conduct a moral reasoning experiment. The situation in the text tells of a woman that is near death with a special type of cancer, and there is only one, recently developed drug that could possibly save her. However, the druggist was apparently charging 10 times what it cost to make the drug, which is 2000 dollars. The woman’s husband tried to get all the money he could however came up short, and the druggist refused to cut him a deal, and therefore, leaving the man two choices, to either let his wife die, or steal the medicine. And like any good husband the man broke into the store and stole the drug for his wife. This above situation when described in class made me immediately think of the movie John Q, and is the reason this paper is being written. In the film however, the victim was a child who has barely experienced life yet, and measures for his survival were much more desperate. Instead of a just a simple pill or treatment this boy needed a new heart, and a matching heart with that, and without the proper insurance the transplant was near impossible. So, John took the matter into his own hands. He felt that his only option is to take the emergency room hostage until the doctors agree to give his son the operation that he desperately needs and find him a compatible heart. After locking himself, his son and a handful of doctors  into an operating room, the operation gets underway; however, a compatible heart still is yet to be found. Much of the time in this film is spent on the search for a compatible heart, and also John’s communication with the media and police outside the hosp ital like it is some sort of negotiation, when in reality what he wants is just a good life for his son. Nearing the end of the movie, a heart still cannot be found. So John is on the verge of killing himself so that his son can live. So he puts a single bullet into his gun and puts the gun slowly toward his head. At this point in the movie, it is revealed that the whole time John was holding up the hospital with an unloaded pistol. However, just in the nick of time, a donor is found and John’s wife runs hysterically toward the hospital to assure that both her husband and son make it out of that building alive. Eventually the heart reaches the hospital and the young boy survives. John is sentenced to something like 2 to 3 years in prison for holding the emergency room hostage. The movie John Q presents to the viewer in a very clear fashion what is known as an ethical vignette, which was introduced in the 80s by Kohlberg. As our class talked about rather extensively and the textbook touches on Kohlberg, was a famous psychologist in the early 80’s. His studies were primarily focused on moral reasoning, or the thinking that occurs as we consider right and wrong. Kohlberg also presents the idea of vignettes, or a perplexing moral situation where something morally wrong must be done in order to do what a particular individual sees as right or mandatory. Apparently in his research Kohlberg conducted an experiment where he asked people of various age groups to determine the morality of a situation, as well as what they would do if they were in this persons place. And from the responses that these people gave, Kohlberg could tell how well developed these people were intellectually. Kohlberg describes 3 stages of moral development in the text. They are preconventional morality, conventional morality, and postconventional morality. Each of these stages are usually achieved by certain ages however, some people may never fully develop into postconventional morality. In conclusion, I believe in John Q, what John did was totally in his and his families’ best interest, and is a perfect example of an ethical vignette. I  also believe that John thought on a very postconventional scale. He knew what he was doing was morally wrong and against his ideals, however, since the insurance companies are such bloodsuckers, he was left with no choice. However, he was looking out for the best interests of his family and himself and simply refused to let his son die. I think very few people are throw into a situation as drastic as this as quickly as John Q was in the movie, however, it just goes to show that there is no price for a human life and that hospitals simply shouldn’t deny care to those that aren’t rich. I feel that what John did in this movie was perfectly acceptable, and it played out very well in Hollywood however, in reality I think he would have been unable to single-handedly take a hold a whole emergency room hostage. But, i t still remains a very clear example of an ethical vignette. And is a perfect portal of the saying â€Å"desperate times call for desperate measures.†

Art Project Assignment Example | Topics and Well Written Essays - 1000 words

Art Project - Assignment Example The is still far from being settled despite the president’s new approach to enhance national production, exports and job creation for the millions of the unemployed youth. Regardless, the green color appearing on the letter symbolizes a number of positive steps which the Obama government has taken to address some of the most important economic issues such as his signing of a tax relief program in the last quarter of 2010, expanding welfare benefits, staying previous tax cuts, and capping the estate tax on figures under $10 million (Dunne, 2013). In addition, even though Obama’s signing of the American Recovery and Reinvestment Act in 2009 was positive in helping to secure more financial support for infrastructure development and job creation across the country, the thin red outline of letter â€Å"E† symbolizes the pitfalls that came with the seemingly positive policy. The stimulus package and the universal health care program have conspired to paint the president as a heavy spender on social development issues than the economy can sustain. The end result has been poor performance on budget deficits â€Å"BD† and with a careful integration of red and green colors coming up every time the economy is mentioned, reducing federal budget shortfalls so as to support poor citizens; education programs and the expansion of infrastructure have blurred the president’s image (Morris, 2012). Health Care is represented by â€Å"HC.† It appears very close to the economy in terms of the president’s priorities. Since 2009, the primary health care policy of President Obama is the enactment of the universal health care scheme funded by the national government. Similarly, the use of the green color symbolizes the wide reprieve that previously uninsured Americans have so far achieved under the new system. The Affordable Care Act intends to improve the health of the American citizens by enhancing the rate of enrolment in health care programs through various government subsidies

Principles of Law Enforcement Case Study Example | Topics and Well Written Essays - 750 words

Principles of Law Enforcement - Case Study Example In addition, the paper will talk about responsibilities of the fusion center once the list is compiled in relation to the scenario. Question 1: Categories of critical infrastructure that should concern law enforcers Critical infrastructure was a term that came to be used in the military during the mid 90’s. Meteoric increase in cyber communications linked the infrastructures which were vital to the economy and defense of many countries. The common infrastructures are owned and run by private sectors. They include telecommunications, gas/ oil storage and transportation, electrical power systems, banking and finance, water supply, transportation and emergency services. The critical infrastructures are divided in two categories; physical threat (damage to tangible property), and cyber attack (threat to the electronic/ computer-based systems). Law enforcers should issue threat and warning notices whenever they notice of any risks posed by these critical infrastructures. Question 2 : Structures that should be listed as critical targets A structure that stands critically always to be checked by law enforcement bodies falls as the use of force in reporting (Arcaro 68). Some of the structures that should be considered as critical targets in the country include telecommunications, gas/ oil storage and transportation, electrical power systems, banking and finance, water supply, transportation and emergency services. Policing requires that sometimes an officer must implement control of an assaultive, violent, or resisting individual to carry out an arrest, or to defend the officer, other officers, or individuals of the common public from a risk of impending harm. Question 3: Should local politics be involved in developing principles of law enforcement In many rival states, core governing bodies like the legislation, police and judiciary all too often operated as separate entities. Modest support existed, and they often clashed over who would control productive sourc es of revenue such as imposing â€Å"taxes† for services and selling jobs to diverse criminal enterprises (Arcaro 69). These diverse enterprises involved trafficking in children and women, stealing, narcotics, diamonds and similar resources. These organs hardly ever fulfilled their duties as defined by law, which was one of the direct causes of the divergence. So a major test, for mediators will be to assist professionalizes each of these organs while at the same time build bridges between and among them where restricted earlier exchanges existed. Overcoming turf awareness and insular instincts tend to be difficult, especially where power and control falls as a finite factor, and one group’s gain leads to another’s loss (Arcaro 70). Question 4: Way forward for fusion centers Fusion centers play a crucial role in collection, evaluation and distribution of information on terrorism to other law enforcers in order to maintain peace in a country. Some disciplines suc h as the law enforcement characterize a core constituent of the fusion process in connection with the relationship between terrorism and crime and also the fact that these authorities are suited to coordinate such efforts both locally and statewide. A set of procedure for the way forward for fusion centers of the local includes the following: 1. They ought to recognize the names of all police officers in their centers. Maintain a precise and updated record of all law enforcement officers

Analysis of Airbus and Boeing Essay Example | Topics and Well Written Essays - 5000 words

Analysis of Airbus and Boeing - Essay Example The reactions from the airline industry for previously launched planes by Airbus and Boeing have also been discussed and then the opportunities that 787 has, have been the main point of the study. This report basically has been divided into four sections. In the first part of the report, important variables that could influence the decision of Airbus and Boeing have been discussed in detail. In the second part of the report, the risks faced by both these firms have been discussed and how the risks faced by Airbus and Boeing are identified and analysed and then model has been used to know how firms should manage risk (McLaney, 2009). In the third part of the report, stakeholders of both Airbus and Boeing have been discussed and how these stakeholders could influence the firm have been described in detail. However, in the fourth section of the report, critical financial analysis about Boeing has been discussed as it introduces the Dreamliner in the market. In the end, conclusion of the report along with recommendations has been discussed. Contents Management attitude and perception 6 Market analysis 7 Traffic of passengers 8 Change in Idea to Point to Point 8 Market Deregulation 8 Product Portfolio 9 Cost and the return 9 Technological ability 10 Risks faced by boeing and airbus 12 Technological Risk 12 Market Risk 12 Economic Risk 12 Environmental Risk 12 Financial Risks 13 Political Risks 13 Economic Risk 14 Social Risks 14 Technological Risk 14 Legal Risk 15 Environmental Risk 15 Managing Risk 15 TARA Model: 15 Predict 15 Prevent 16 Detect 16 Response 16 List of Stakeholders 18 Impact of each Stakeholder 18 Government: 18 Airlines 19 Society 19 Shareholders 19 Employees 19 STAKEHOLDER MAPPING 20 Group A 21 Group B 21 Group C 21 Group D 21 Tallman GmbH Model: 22 How has each stakeholder been affected 23 Government 23 Competitors 24 Airlines 24 Society 24 Shareholders 24 Employees 25 Recommendations 28 Conclusion 28 Reference List 30 Introduction The report is a bout Airbus and Boeing and it is primarily based on a case when Boeing introduced its Dreamliner. The case discusses the background and how things shaped up that lead towards a fuel efficient aircraft, 787 Dreamliner. The report discusses how the management feels and what variables they considered when they were preparing the feasibility of introducing a new fuel efficient plane as well as variables that influenced their decision to not go for a jumbo sized aircraft, 747. The second section of the report discusses about the risks that the company faces and how Airbus and Boeing need to manage their risk properly in order to have consistent profits in the long run. The importance of managing and identifying risks has been described in this section. The third section of the report discusses important stakeholders of both the aircraft manufacturing firms; Boeing and Airbus and analyses how they could impact the firm’s operations. Also stakeholders have been prioritised using a t heoretical framework to identify the level of their impact and their power to influence the firm’s operation. The fourth section of the report discusses the critical financial analysis of Boeing as it introduces a new fuel efficient plane and what impact the plane would make in the long run profitability of the firm. The report then gives recommendations for Airbus and Boeing

Modelling Operational Risk by AMA Essay Example | Topics and Well Written Essays - 1250 words

Modelling Operational Risk by AMA - Essay Example Lavin and Scherrish (1999) stressed that these statistical procedures are always expressed as the random vector of data based on risk cells that have specified density for a given vector of the parameter. Â  Shevchenko (2011) associated that Bayesian inference to a number of advantages, for which they are used to model operational risk. A typical example of this is what Embrechts and Puccetti (2008) noted to be the consistency and convenience associated with the statistical framework used in quantifying uncertainties. As a quantitative approach, the outcomes with Bayesian inference are always guaranteed to be the same whenever the similar variables are used. This makes the outcomes with Bayesian inference highly reliable and consistent among a similar set of operational variables within a bank (Lambrigger, Shevchenko, and WÃ ¼thrich, 2007 and Neil, Fenton and Tailor, 2005). What is more, Shevchenko (2011) acknowledged the fact that the Bayesian inference is highly accommodating and versatile as it incorporates expert opinions with historical internal and external data used in various operational risk estimations (Burnecki, Kukla and Taylor, 2005). Â  Even though the Bayesian inference has several strengths and advantages for usage, Shevchenko (2010) lamented that the approach’s over-reliance on scenario analysis and expert judgment acts as a major setback for usage within a good number of firms. Adding to this, Wasserman (1997) and Alderweireld, Garcia and LÃ ©onard (2006) agreed that even though both scenario analysis and expert judgement provide important information for forecasting and decision making, banks with the relatively limited dataset and those that only started a business may not have enough of these to use the Bayesian inference.

Thai Tao Restaurant Opening Speech Essay Example | Topics and Well Written Essays - 750 words

Thai Tao Restaurant Opening Speech - Essay Example The researcher would like to give a special mention to the Thai Consulate General for Guangzhou for the continued support and valuable advice he has given them throughout the process of opening this restaurant. Someone else that the researcher would like to thank is his special friend for his generous support in the opening of Thai Tao restaurant. Could you imagine life without great food? The researcher has never personally experienced life like this, but he knows that at Thai Tao restaurant, great food is their specialty. They prefer quality food rather than quantity. The researcher states that their customers are of great value to them and they will treat them as if they are royalty. Their restaurant will be famous for only serving the very best of food to the right people. Dave Thomas, a great American businessman, once said, â€Å"It all comes back to the basics. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they’ll keep co ming back.† This sums up the type of restaurant that the author really want to become. He wants their customers to enjoy their experience so much that they never want to go to any other restaurant again. It is important to keep their customers coming back to the author can retain a good customer-business relationship. Thailand and China have had a long history of great friendship. The author appreciates this alliance and wants to bring out the very best in Thai and Chinese culture. he believes that these two cultures can be mixed to provide their customers with a nice casual dining experience at Thai Tao restaurant. Their restaurant will provide Southeast Asian cuisine, and they want to bring their Chinese customers the very best that Southeast Asian food has to offer. The author also desires to provide a happy atmosphere in which their customers can enjoy their meal. He believes that there is potential growth for Southeast Asian cuisine in the Chinese market. Their goal is to develop a great bond with their Chinese friends to make them even stronger. The thing that will make them stronger is their unique service and authentic food that will be unmatched by their competitors. The researcher wants to present honesty to their customers, and as such, he will offer distinctive food that will set Thai Tao restaurant apart from the rest. Next, he would like to applaud all of his staff for their efforts to put this all together over the last couple of months. Together, they are a team. Together, they are one family. Together, they can be united and strong. Everyone one of them at Thai Tao has one thing that they strive for: they will serve their customers food of the highest quality and give them a food experience to savor. Finally, the author would like to say that for them, this is just the beginning. This is the first step of their greater plan, which is to expand even further into the Chinese market. In the next two months, they will open another branch in China. But they will not simply stop there; they will establish Thai Tao restaurants all over China. they are prepared to accept that they will make mistakes along the way; however, they are committed to having the best well-known Southeast Asian restaurant in Guangzhou. This might seem like a lofty goal, but it is not.  

The Iconography in the Work The Clinic of Dr. Gross by Thomas Eakins Term Paper

The Iconography in the Work The Clinic of Dr. Gross by Thomas Eakins - Term Paper Example This social divide may have been typical of many societies throughout history that it is sometimes ironic that the products of this opposite side are â€Å"honored†, collected, or soon appreciated by the prevailing side (politically and economically well-off). With this premise, this paper will try to determine the representation of The Clinic of Dr. Gross. But prior to a full understanding of any artist’s work, it is important to comprehend the artist: or at least an overview of his life, his art work themes, passion, and others that may shed light to any perceived mystery or message that might be conveyed in a certain work. This is applicable to Thomas Eakins’ The Clinic of Dr. Gross. Thomas Eakins Eakins is one of the more important American realist painters who was also an avid photographer and innovator in the field of photography. In addition, he was also a passionate educator who rose from being a volunteer in 1876 to director by 1882 in Pennsylvania Acade my (Foster, 102). In his paintings, Eakins used Philadelphia personalities as his subjects and he has focused on the human figure moving, the anatomy of human and animal body as depicted in his commissioned work with William Rudolf O’Donovan in 1893 to 1894 that created the Lincoln and Grant bronze sculptures in Brooklyn, New York (Goodrich, 282). Eakins is known to have finished hundreds of paintings and his subjects depicted his friends, family, and people known to him. He has been described by Goodrich as the most profound and strongest realist in his time and maybe, beyond (Goodrich, 283). In the words of Kimmelman (P 5), Eakins’ work: is bound up with our national identity as much as any other American artists’, to the point that it remains nearly impossible to see America, or at least to look back on the country in the 19th-century, without some refraction through his art (1). Eakins painted nude men swimming, rowers, sailors, baseball players, his student s, himself, professors, sitters, models and artists, boxers, wrestlers, and more (Simpsons, 28). While most of his active life as an artist showed a difficult appreciation by the public, Eakins was recognized starting in 1902 when he was made National Academician. His wife Susan Macdowell Eakins, also an artist, had been cooperative and provided much of Eakins’ paintings to the Metropolitan Museum of Art, the Pennsylvania Academy, and the Philadelphia Museum of Art (Goodrich, 283). The Clinic of Dr. Gross For a modern viewer and un-initiated, the painting, a large 96 inches by seventy eight inches, depicts a theater, probably spherical because behind was the audience, and yet, the painter’s perspective was at the front. There in the middle was the main subject in his coat; much the same like the others. His erect body posture exudes confidence and power, while all about him, the men of the same dark colored outfits attend to their business, except for one who has a fro ck and dress but also of the same dark garment, whose face was turned, her hand and fingers clawed as if to defy pain. The audiences on the background were either attentive or sleepy, but there was one who seems to be busy taking down notes. With the bloodied hands, the exposed flesh, and the medical instruments on the foreground, one will conclude

Vicarious Liability Essay Example | Topics and Well Written Essays - 500 words

Vicarious Liability - Essay Example The concept of vicarious liability can be substantiated in this case in numerous ways. The first evidence can be observed on the agreement signed between Robert Courtney and Eli Lilly and Company. Whereby, Elil Lilly and company were supposed to supply Courtney with Chemotherapy drugs. However, Robert Courtney started participating in pharmaceutical fraud by buying drugs from a grey market and at the same time diluting Taxol and Gemzal drugs supplied by Eli Lilly and company. This means that Elil Lilly and company had a vicarious liability due to the tortuous acts committed by Robert Courtney of whom they had a special relationship based on the agreement they had signed (Giliker, 2011). The second evidence of vicarious liability can be observed between Doctor Hunter and Robert Courtney. Doctor Hunter was supplied cancer drugs by Robert Courtney pharmacy whereby, he used those drugs to diagnose his patient without the knowledge that Courtney had diluted the drugs. This resulted to substantial harm to the patients diagnosed by Doctor Hunter. Therefore, based on this relationship Robert Courtney had vicarious liability towards Doctor Hunter’s patients. This is because Courtney was responsible for the harm that doctor hunter had caused towards his patients (Moses & Jones, 2011). The organizational parties that could be held liable in this case include: Eli Lilly and company, Bristol-Myers Squibb Company, Kansas City General Hospital where Doctor Hunter was working and finally Research Medical Towers Pharmacy Owned by Robert Courtney. Eli Lilly and company were liable because the organisation had a special relationship with Courtney. This relationship was established via an agreement whereby, Eli Lilly pharmaceutical company agreed to be supplying Robert Courtney Pharmacy with chemotherapy drugs. This means that Eli Lilly and Company had a corporate

Pop Culture Essay Example for Free

Pop Culture Essay Throughout, history popular culture has been a common factor in everyday life. The identity of popular culture is seen through many elements of art. It was derived from artifacts and styles of human expressions developed from the creativity of ordinary people, and circulate among people according to their interests, preferences, and tastes. For example, music, fashion, people, stereotypes, and social rituals all play a role in the development of what is known today as pop culture society. These elements have shape society to behave and think a certain way, all in which are seen to have a more negative impact to the public rather than promote positive influences. Moreover, we will examine three main elements of popular culture that affect the American culture on a day to day basis. â€Å"Stereotypes, social rituals, and arts are all elements of popular culture that have been adopted and appeals to large masses of people, normally the middle class citizens† . Thus, popular culture comes from people; it is not just given to them. This perspective tears away at distinctions typically made between producers and consumers of cultural material. According to Webster stereotypes are oversimplified opinion, prejudiced attitude, or uncritical judgment. For example, â€Å"people develop conceptions about certain groups of people because of what we see on television and use these generalizations in everyday life, such as Gender and where the media portrays ones masculinity and femininity† 2. Stereotypes can be seen with real or imaginary people or objects. For example, real icons such as expensive cars can be portrayed as a person being wealthy with luxury. Imaginary icons are things such as Bat mobiles or spaceships that are seen as a â€Å"warp speeding icon expressing in truly magical ways- faster than light travel, to demonstrate power beyond discovery† 3. Other real or imaginary stereotypes are heroes. For instances, Martin Luther King Jr. is a known for leading many Americans to freedom from slavery and racism. On the hand, Superman is an imaginary hero that saves the world from danger. These stereotypes have shaped America’s beliefs to be based on judgments of their own opinions as opposed to the truth. Social Rituals consist of â€Å"highly patterned symbolic events in which we all participate as a way of marking important passages in our individual lives or in society as a whole† 4. For example, holidays such as Christmas which is only celebrated by some who believe in decorating and exchanging gifts for the birth of Jesus Christ. However, others prefer not to engage in certain holidays or activities. Moreover, rituals integrate with heroes and icons that are built from a base structure of hierarchy. For example, voting is a common social ritual that plays a significant role in many American’s life. After voting, many constituency wear clothing to symbolize their heroic effort or support for the candidate they endorsed. Art is one the largest rooms of pop culture with a vast and diverse amount of subdivisions. Art includes; magazines, movies, television, recordings, comic books and others. Art correlates with all forms of pop culture and its affects with society. For example, books discuss heroes, icons, stereotypes, people, myth, beliefs and values. All of these elements interact with one another and result in moving to another room that leads to other possibly subcategories. Thus, arts are group together based upon shared characteristics which are known to both popular artist and the audience. Pop Culture is a trend that many learn about through film, media, music, people, fashion and others. These trends can sometime have a negative effect on the way society may behave or act to certain situations. For instances, many people use stereotypes to judge others or relate their lives to those individuals. In addition, others use heroes whether they are real or imaginary to compare and contrast their way of living. On the other hand, there are other elements of pop culture that make up these special trends. For example, social rituals is another element that allows people to express themselves based on their belief, things such as holidays, voting, and weddings. Lastly, Art is the element of diversity it relates to all subcategories of pop culture, within these categories all elements interact and form other elements.

Evolving Toward Ecstasy Essay Example for Free

Evolving Toward Ecstasy Essay This art review by Robert Smith is on a Matisse Exhibition that was at the Metropolitan Museum of Art last November, â€Å"Matisse: In Search of True Painting. † The name of this article comes from a quote from Matisse himself, where he claims to work â€Å"towards what I feel; toward a kind of ecstasy. † From the beginning of the article, Smith raves about this exhibit. He calls it â€Å"one of the most thrillingly instructive exhibitions about this painter, or painting in general, that you may ever see. † His excitement for it is unmistakable, but this may be a biased opinion, as he seems to be a huge fan of Matisse himself. He seems genuinely impressed with Rebecca Rabinow, a curator of modern and contemporary art, and how she put the exhibit together, but his love for the artist most likely influenced his view. He praises the decision to show Matisse’s penchant for copying pieces and working in series. Two still life arrangements with fruit and compote are included along with four views of Notre Dame as seen from Matisse’s window and many other series and copies. He describes the exhibit as spacious as it is spread out through eight different galleries. In each pair or group of works, a mini seminar is created according to Smith. He goes into detail about how you could spend your entire visit in the second and third galleries with their sailors, nudes with white scarves and â€Å"contrasting psychological chords and spatial treatments of the Laurettes. † He comments on the textbook simplicity of how the exhibit is set up, letting your eyes wander through the different styles, textures, colors and overall effect of Matisse’s works. There is no doubt that Smith has a very positive view of this Exhibition. He applauds the 49 exceptional works chosen, for how they skim across Matisse’s long and productive career. In this review, he discusses a large amount of Matisse’s works, which sways from the point of the article, which was to critique the exhibition. His support for it is blatant, but he may have gone off on too much of a tangent on his love for Matisse and his works of art. This review could be beneficial to readers, but it could also be misleading if you aren’t already a fan of Matisse’s art. He aggrandizes the exhibit as a whole, so its not really clear if the quality is really there, or if he’s just smitten with the artist displayed.

Framework of Sustainability for SMEs

Framework of Sustainability for SMEs Sustainability: Integrating the Literature to Develop a Framework for SMEs Abstract Business today is called to consider sustainability or corporate social responsibility. Is this call meaningful or relevant to SMEs? Using the taxonomy of Garriga and Mele the literature on the broad spectrum of work related to sustainability and CSR is reviewed to develop a framework for SMEs, structured around the simple concepts of why, when, what, how and where. Further work with the framework will answer two questions; the circumstances of how SMEs engage in sustainability and what are the unique aspects of this sustainability for SMEs. Introduction Over recent times there has been a growing demand for business to consider corporate sustainability. Most large public companies are engaging with the concept in some way as evidenced by the production of Sustainability or Corporate Social Responsibility Reports (Bartells, 2008). Small and medium sized businesses (SMEs) are less likely to be engaged and some would argue they are not even sure what the concept means or whether it is relevant (Redmond, Walker, Wang, 2008; Spence, Jeurissen, Rutherfoord, 2000; Vives, 2006). There is a large body of literature on the aligned concepts of sustainability, corporate social responsibility, corporate social performance, global responsibility and corporate citizenship, with a variety of perspectives, definitions and assumptions. There is no integrated theory or framework broadly adopted by scholars and in fact there have been only a few attempts at this (Garriga Melà ©, 2004; Jones, 1983; Montiel, 2008; Wood, 1991). Within the SME literature there have been calls for research to develop a theoretical framework to understand CSR and SMEs (Jenkins, 2006; Thompson Smith, 1991). Whilst there is a growing body of literature focused on SMEs it is often merely descriptive and uses a single theoretical lens. A broader model encompassing a wider range of theoretical perspectives may have more utility. The utility and practicability of the framework as a tool for small business will be tested as part of a lager project to develop, from case study research and the literature, a useful integrative framework, to assist SMEs to engage with sustainability in the most appropriate and relevant way for their business. The normative approach frequently used in studies of large organisations whilst ideal may not be the most pertinent to SMEs. This paper aims to develop a practical theoretical framework unifying the spectrum of theoretical and empirical approaches and focussing in particular on the needs of SMEs. The paper starts with an outline of the concept of sustainability and a review of the unique aspects of SMEs. It then moves into a review of the literature using a taxonomy based on Garriga (Garriga Melà ©, 2004), considering both theory development and empirical studies. From this the most relevant elements are drawn together to develop a number of propositions regarding both the circumstances of how SMEs engage in sustainability and what are the unique aspects of this sustainability for SMEs. To add to the practicality of the framework it will be structured around 5 dimensions; Why, when, what, where and how? What is Sustainability At the outset a normative definition with regard to sustainability is required to anchor this work. Corporate sustainability is an umbrella concept (Gond Crane, 2008) which integrates the social, environmental and economic dimensions into business operation. Within these three categories, there are a range of elements which are comprehensively detailed in the Global Reporting Initiative (GRI, 2006). Corporate Social Responsibility (CSR) is often used interchangeably with sustainability in the business world and large companies may have either a CSR or sustainability report with little notion of the long theoretical tradition behind each of the terms. In the academic literature there are quite different origins of the two. It is worth digressing to briefly explore the history and overlaps of the terms. CSR as defined by Carroll encompassed four elements, economic, ethical, legal and philanthropic (Carroll, 1979). This was later refined to three with philanthropic being incorporated into the economic or ethical space depending on the logic (Schwartz Carroll, 2003). Until Woods work in 1991 there was no mention of the natural environment within the CSR literature (Wood, 1991). In parallel, during the late 80s ecological modernisation implored business to consider its environmental impact and look for solutions to environmental problems (Mol Sonnenfeld, 2000). Also in the 80s, as a response to the UN movement on sustainable development, business or corporate sustainability was developed, focusing not only on profit, but on the social and environmental impacts of business. Thus there were three independent movements CSR (predominantly social/ethical), ecological sustainability (predominantly environmental) and sustainability (economic, social and environmental). This differentiation still exists in scholarship. When one considers the divisions within the Academy of Management there exists both Social Issues in Management (SIM) the natural home of the CSR scholars and Organisation for the Natural Environment (ONE) the natural home of the environmentalists. Those who chose the sustainability path exist in both divisions and are not completely at home in eith er. The concepts of CSR and sustainability are becoming closer. Some scholars now argue that environmental issues are an explicit subset of CSR (Agle, Mitchell, Sonnenfeld, 1999; Waddock, 2008) . Montiel claims that both CSR and sustainability now include the economic, social and environmental elements, with sustainability more integrated and with different questions asked by researchers in each paradigm (Montiel, 2008). The difficulty remains in the implicit versus explicit definitions. CSR literature often includes the environment implicitly. The risk is that what is implicit can be overlooked, and so CSR could exist without considering the environment, but in sustainability the environment is explicit, although not exclusive. Social and economic considerations are also explicit in sustainability. This is one reason sustainability is more appropriate then CSR as the focus this work. There is another subtle difference between the two with CSR being more concerned with an ethical perspective, and a requirement that involvement must be voluntary and beyond any legal requirements. This last concept is not considered in sustainability. Research on CSR often reflects on individual activities tagging philanthropy and volunteering as evidence of CSR (Jenkins, 2006; Porter Kramer, 2002) . Corporate sustainability is focused more on the long term and has no relative measure against any legal requirements. Two key concepts are clearly defined in sustainability and less explicit within the CSR literature, particularly earlier papers. These are upstream social impacts in the supply chain and the expanded concept of product stewardship. Product stewardship refers to the environmental or social impact of the product from raw material, through manufacture and its useful life to disposal impacts. The supply chain factors include the social impacts on employees and communities u pstream in the supply chain. As a final clarification, sustainability in some work focuses only on the environmental case (Bansal Roth, 2000; Tilley, 2000), however in this paper the term sustainability refers to the wholesome integration and consideration of the dimensions of economic performance and social and environmental impact into a business, and is very much aligned with the approach that has been described as Corporate Sustainable Development (Bansal, 2005). In an ideal world sustainability is a normative concept with business understanding that it has a wider responsibility than simply an economic outcome and must consider its impact on the social and ecological environment it operates in now and for future generations. The major focus of the larger project, of which this paper forms a part, is to determine if this is real and meaningful for SMEs or if there is a more appropriate definition and framework for SMEs. SMEs There are a few definitions of SMEs in the literature. For this exercise we will adopt a definition of businesses between 10 and 200 employees (the Australian Bureau of Statistics definition of SMEs). They tend to be owner operated. There is much evidence that SMEs are different to large firms and hence behave in different ways. Generally they are independent, multi-tasking and cash strapped (Jenkins, 2004; Williamson, Lynch-Wood, Ramsay, 2006) more flexible and less formalised (Aragà ³n-Correa, Hurtado-Torres, Sharma, Garcà ­a-Morales, 2008; Lefebvre, Lefebvre, Talbot, 2003), have a shortage of management skills (Luetkenhorst, 2004), are unlikely to use costly professional advice (Spence, Schmidpeter, Habisch, 2003), and manage stakeholders with whom they have personal relationships (Jenkins, 2006). When the economy is tough SMEs have to focus on short term survival as they generally do not have the depth of resources of larger firms (Luetkenhorst, 2004). This suggests a resource constraint in adopting new approaches to work wether focused on sustainability or strategic management. This is explicitly stated as an inhibitor for SMEs to adopt CSR (Kuhndt, Volker, Herrndorf, 2004). A contrasting view suggests a shared vision, proactively driven by the founder, combined with the innovativeness and flexibility, will actually encourage adoption of better practices in SMEs and in the case of one study, better approaches to environmental management (Aragà ³n-Correa et al., 2008). There is a comprehensive body of work on SMEs and sustainability, which tends to show evidence of attention to some of the elements of sustainability within SMEs almost accidently (Lawrence, Collins, Pavlovich, Arunachalam, 2006; Roberts, Lawson, Nicholls, 2006), very little affiliation with CSR (Jenkins, 2006) or environmental impact (Petts, 2000; Redmond et al., 2008) and a general disengagement with sustainability (Vives, 2006). All papers argue the importance of looking at small business because of its aggregated size and impact and its difference to large business where a much more substantial body of work has been undertaken. In the review of the theoretical approaches relevant empirical or descriptive work from the SME literature will be considered. Taxonomy of the literature There are a number of articles which detail the history of scholarly endeavours into CSR, sustainability and aligned concepts (Bansal, 2005; Carroll, 1999). Suffice to say that after 50 years no single theory or integrative framework exists which brings together the disparate views of corporate sustainability, stakeholder theory, natural capitalism, resource based views of the firm, corporate social responsibility, global responsibility, sustainable leadership and corporate citizenship, into a framework beneficial to business operators and not just academics. From an empirical approach, the Sustainable Leadership model of Avery developed using a grounded theory methodology (Avery, 2005), contains many elements from most of these theories as does Stubbs Sustainability Business Model (Stubbs Cocklin, 2008) and will be reviewed later. Garriga and Mele published a taxonomy of the CSR field in 2004 based on the work of Parsons who identifies four problems in any dynamic system; that of building and distributing resources; the economic aspect, that of allocating and prioritising resources; the political aspect, that of maintaining social relationships; the social aspect and that of ensuring actors display the right values; the ethical aspect. Using these dimensions, theories based on the prime organisational goal of wealth creation Garriga identifies as instrumental theories, those based on the responsible use of the social power of organisations are defined as political theories, those based on integrating social demands to satisfy todays stakeholders are integrative theories and those based on normative values unbounded by time and environment, they term ethical theories. The authors add that most theories will have elements of all four aspects with a strong focus on one area, used as the basis for segmentation (Ga rriga Melà ©, 2004). A limitation of the review is that it focuses on predominantly American literature and ignores salient literature such as global responsibility (GR) developed in other geographies. Considering the context of the business system or the surrounding institutions (Luetkenhorst, 2004; Matten Moon, 2008), focusing on a single geography gives the narrow focus of a single business system. A second limitation is that the theories considered are all firm centric and so papers that look at how external institutions can impact CSR activities are not considered. Finally the work does not include the literatures outside of the traditional CSR space so ecological modernisation and business sustainability are excluded. The following will include a review of the broader literature omitted from Garrigas paper. The taxonomy chosen is relevant given the empirical evidence of its elements in the CSR activities and motivations of large companies (Whitehouse, 2006) To develop an integrated framework for SMEs, this paper must cover off a broader range of literature which includes institutions that may impact on SMEs involvement with sustainability. With this and the limitations of the Garriga taxonomy in mind, expansion of the concept of political theories to look at external as well as firm centric theories is appropriate. This group will be called institutional theories after Powell and Di Maggio (DiMaggio Powell, 1983). In the following sections each of these four groups, ethical, instrumental, integrative and institutional is explored in more detail, considering the main theories within each group, any supporting empirical or SME research. Finally the most relevant questions and implications for SMEs are extracted to develop propositions which form the bones of the integrated framework. Ethical theories Within this group are considered theories that are predominantly ethical arguing that it is the responsibility of business to look beyond the financial bottom line to the wider context and impact of business on the societies in which it operates, in a relatively unbounded manner, because it is the right thing to do. All strategic management theories have some moral or ethical underpinning (Phillips, Freeman, Wicks, 2003) however they are only included in this group when this is the primary focus of the theory. Under review will be CSR, normative stakeholder theory and global responsibility followed by a review of relevant empirical or SME work. Corporate Social Responsibility in its original form was an ethical theory. Developed in the USA as early as the 1950s it was unabashedly normative, â€Å"the social responsibility of business encompass the economic, legal, ethical and discretionary expectations that society has of organizations at a given point in time† (Carroll, 1979, p. 500). The normative version of stakeholder theory is also ethical; â€Å"Stakeholder theory begins with the assumption that values are necessarily and explicitly a part of doing business† (Freeman, Wicks, Parmar, 2004, p. 364). Normative stakeholder theory is differentiated from the applied or integrative use of stakeholder theory in that it generalises on which stakeholder interests should be considered and admonishes managers that these stakeholders must be considered in decision making (Phillips et al., 2003). In the last few years a new â€Å"global responsibility† literature has developed in Europe. The concept has its origins in CSR however the new label is proposed on the basis there are greater pressures from technological progress and globalization, moving so fast, that neither ethics nor legal frameworks can keep up. Thus it is up to business owners to fill this ethical vacuum and develop a new business model based not on making profit but on making progress. De Woot states: â€Å"In a global economy the raison dà ªtre of the firm is to ensure economic and technical progress that furthers human progress and facilitates the type of society we wish to have† (de Woot, 2005, p. 113). The corporation is viewed as a source of energy and creativity which has led to massive global development. DeWoot seeks to change the focus of this energy towards progress, not just profit, and to fill the gaps in global governance. Global Responsibility supersedes CSR, claiming that both corporate and social are too narrow (Antal Sobczak, 2004). Perez defines global responsibility in more detail, identifying responsibility for actions and their consequences in a global context which implies extensions to the societal, environmental and time dimensions in which we are used to operating. The responsibility is borne both by the organisation and its â€Å"social representatives†, with responsibility owed to shareholders, external authorities and other stakeholders (Perez, 2003). Beyond the strict definition of the words, the intent of both concepts is the same, for business to be motivated by more than the â€Å"single thought† (de Woot, 2005, p. 39) or profit motive and consider both a wider goal and a wider sphere of impact. A number of authors identify two opposing models of company orientation aligning one with a firm response to the ethics of global responsibility or CSR and the other with a sole focus on profit. The former has been called the Rhineland model (Albert, 1992; Avery, 2005) and is expressed by Perez; â€Å"The manager considers that his mission, and that of the enterprises he manages, is a multiple one: he must of course be competitive to do otherwise would be suicidal but also, as far as possible, be attentive to his internal and external partners, think about the environment and future generations, in short be globally responsible† (Perez, 2003, p. 82). The opposing perspective is the Anglo US model (Avery, 2005) and follows the ideology of the single thought (de Woot, 2005). It is this differentiation which leads to a contentious issue in the CSR literature. Much of the CSR literature talks about the need to go beyond legal requirements (Carroll, 1999) however once this is int erpreted through the lens of the national business system it can be seen why this has come about. The lack of regulation in the American corporate context, to address other than financial imperatives, requires that if a company is considering its social impact it must go beyond compliance. In the European context many of these requirements are bound up in institutional aspects of the local business model. Matten and Moon refer to this as implicit and explicit CSR (Matten Moon, 2008). This international context of the institutions, cultures and norms of the society in which firms are rooted needs to be considered in much of the discussion about CSR and sustainability, particularly when we talk of institutional literature. Much of the work stemming from United Nations initiatives around sustainable development such as the Brundtland Report and the Global Compact also stem from an ethical perspective. The argument is about the rights of the worlds peoples and hence the dual obligation on business to maintain the ecological environment for the benefit of future generations and to be responsible for the social impacts on society today. The common thread amongst the ethical arguments is that they are all focused on why these broader issues should be a responsibility of business. They do not venture into what or how: this will come from subsequent literature. There are relevant empirical studies which help to develop this â€Å"why† concept further particularly for SMEs, which will now be reviewed. Empirical work on ethical theories of sustainability, CSR or normative stakeholder theory is sparse (Berman, Phillips, Wicks, 2006). No research investigating global responsibility and business could be found, although there are a number of descriptive case studies of business which are used to show evidence of a global responsibility approach (Antal Sobczak, 2004; Zinkin, 2004). De Woot identifies that small business is unable to make the changes required alone and this will only happen through their professional associations (de Woot, 2005). Within the descriptive literature on SMEs and the adoption of CSR or sustainability there is considerable evidence that there is an ethical motive behind some business activities which could be considered a part of the CSR spectrum (Condon, 2004; Graafland, van de Ven, Stoffele, 2003; Spence et al., 2003). Jamalis work in Lebanon reached a conclusion that is typical of many studies: â€Å"there was a high level of convergence regarding a philanthropic conception of CSR that was characterized as an obligation parallel to the business rather than being integrated into it. All six SME managers (with no exception) equated CSR with philanthropy, which they considered as a necessary activity independent of mainstream business transactions.† (Jamali, Zanhour, Keshishian, 2009, p. 364) This is not unlike the early view of CSR, where the key issue was philanthropy as an activity of the firm somewhat separate from the firms business. Spence has looked deeply at the personal ethics of small business owners and how this impacts their business operation, to identify four orientations; profit maximisation, subsistence priority, enlightened self interest and social parity (Spence Rutherford, 2001). This frame gives us some insight into the utility of ethical theories of CSR. For those who have a social orientation, ie those exhibiting enlightened self interest or social priority an ethical theory may have utility in further integration of sustainability into the business beyond mere CSR activities. For those with a profit maximisation focus, however ethical theories are unlikely to entice operators to be involved. Which begs the question if ethical theories are only useful to those who are ethical then do they have any utility at all? And yet maybe they do and the focus needs to be to inculcate business to understand that if they claim to be ethical they need to take on De Woots call and use their energy to change t he way their business operates and strategically incorporate the new paradigm into their daily operations. It may be that it is the inability to gain traction with ethical arguments that led truly committed individuals such as Elkington and Hawken to develop their work as instrumental theories and encourage business buy in this way. In summary the research shows that for SMEs an ethical intent of the owner may lead to adoption of sustainability or at least elements of CSR. This will be considered further as propositions are developed to build the framework. Instrumental theories Within the taxonomy, instrumental theories are defined as those that argue that CSR can be adopted as a means to achieve an economic end. In other contexts they are termed the Business Case (Dyllick Hockerts, 2002; Epstein Roy, 2003). Garriga includes Friedmans shareholder maximisation theory, the work of Porter on social investments in a competitive context, Prahlad on the bottom of the pyramid, Harts natural resource view of the firm, and work on cause related marketing. To this can be added Natural Capitalism and the triple bottom line. Harts Natural Resource Based view seeks to engage business to maintain and protect the environment by exhorting a firm to consider a wider view of the resources available to it, and extend from the traditional consideration of capital and labour as the only constrained resources to include the natural resources it uses. In particular it asks a firm to consider pollution prevention, product stewardship and sustainable development. The theory is instrumental because it argues that over time the adoption of this strategy will lead to competitive advantage, which in the current business paradigm equates to more profit (Hart, 1995). The theory is extended to a model for how to integrate sustainability through the sustainable value framework a somewhat integrative model however clearly focussed on creating shareholder value, which may be a broader construct then profit alone (Hart Milstein, 2003). One concept clearly articulated in this framework and absent in many others is that this i s a strategic choice and should be part of the strategic decision making framework of the firm. Patagonia is held up as a company whose successful growth and green reputation is based on successfully integrating the elements of natural resource based theory into its strategy (Fowler Hope, 2007). Porter weighed in on the environment debate in the 90s arguing that to be green would lead to long term competitive advantage albeit at a potential short term cost (Porter Linde, 1995). This is very much an instrumental or profit oriented approach. He came late to consideration of CSR and unsurprisingly has also taken an instrumental approach. The profit motive is explicit in his comment; â€Å"The essential test that should guide CSR is not whether a cause is worthy but whether it presents an opportunity to create shared value that is, a meaningful benefit for society that is also valuable to the business† (Porter Kramer, 2006, p. 84). Prahalads plea for multinationals to engage in developing products appropriate for, and taking their business to, developing countries, whilst altruistic, is again instrumental. The focus is that business can make money with the approach (Prahalad, 2002). Since this is a call to multinational corporations this is unlikely to be relevant for the SME framework, except potentially to the extent of product development. The Triple Bottom line is another instrumental approach. Elkington comes from a personal conviction that the world must change (Elkington, 1999), with an argument that is not unlike DeWoots global responsibility argument. This is his personal motive for raising awareness. However in developing his theory and identifying the seven pillars of a sustainable future and thus calling others to action he relies on a business case and clearly states that the reason is not about ethics or religion (Elkington, 1999) He avoids the argument for a paradigm shift and reverts to a business case argument almost as if he were trying to seduce business to accept his ideas and unwittingly do the right thing by the environment. The theory of Natural Capitalism has a similar thread. It is again easy to confuse the theory with the ethics of the creator. The four pillars are increased resource productivity, waste elimination through closed loop material circuits, an economic shift to a solutions based business model and investment in natural capital. However as the proponents states: â€Å"that enable business to behave responsibly towards both nature and people while increasing profits, inspiring their workforce and gaining competitive advantage† (Lovins Lovins, 2001, p. 99). They are profit focused and thus instrumental and move from the â€Å"what† typical of most instrumental theories and extend it in to a â€Å"how† which we typically see in Garrigas integrative theories. As a generalisation instrumental theories tell us what to look at to achieve competitive advantage or profit. There is a focus on material usage, waste and physical resources (Hart, 1995; Lovins Lovins, 2001), product stewardship (Hart Milstein, 2003), symbiotic partnerships (Elkington, 1999), relevant social issues (Porter Kramer, 2006) and on marketing and business models (Elkington, 1999; Lovins Lovins, 2001). From a theoretical perspective we now have why, what and a little on how. The following paragraphs review the empirical work on SMEs and instrumental theory to further inform the framework. There is significant empirical work testing the validity of the business case argument. Orlitzkys meta-analysis of this body of work shows that there is a correlation between corporate social performance and corporate financial performance (Orlitzky, Schmidt, Rynes, 2003). This finding gives an additional utility to this group of theories for the profit motivated adopting the new ethics of CSR or sustainability makes a contribution to profit so we have a why as well as a what. Ethicists however take issue and question whether the ends adoption of CSR justify the means taking it on because it adds to profit (Gond, Palazzo, Basu, 2009). Within the SME literature there is a strong case argued that contribution to profit is critical and when this can be demonstrated practices which form part of the sustainability agenda may be adopted (Castka, Balzarova, Bamber, Sharp, 2004; Williamson et al., 2006). Studies show that cost savings and competitive advantage can be gained from attention to the environment (Aragà ³n-Correa et al., 2008), successful implementation of eco-efficiency and environmental policies was motivated by a business case (Cà ´tà ©, Booth, Louis, 2006; Kerr, 2006, p. 34) and application of Harts strategies are directly applicable to SMEs (Avram Kà ¼hne, 2008). When looking deeper into the literature for the items identified in the discussion of instrumental theories, ie material usage, waste and physical resources, symbiotic partnerships, relevant social issues and marketing and business models, it is only the clear business performance characteristics which resonate and are considered (Williamson et al., 2006). In considering the integrative framework it will be necessary to consider what elements identified should be considered given the limitations of SME resourcing. Integrative models Integrative models consider how social demands are integrated into a business. They do not have the scope of ethical theories and are bounded in the present what social issues demand the attention of the business now. In Garrigas taxonomy integrative theories include stakeholder management, corporate social performance, issues management and public responsibility. Dunphys pathways framework (Dunphy, Griffiths, Benn, 2007) and Tilbury and Wortmans organisation development methodology (Tilbury Wortman, 2004) are added into this class. Integrative theories developed because an ethical notion of CSR is holistic and does not help the manager in determining the granularity of what issues to address and how to address them. In developing the idea of CSR as a process, issues management, Jones states â€Å"Corporate managers do not advance by asking abstract questions but by making the pragmatic, specific decisions that confront them in the operation of their business.† (Jones, 1980 , p. 60). Similarly in her 1991 paper, Wood develops a practical framework from the previous theoretical work on CSR and corporate social performance, integrating principles, process and outcomes (Wood, 1991). Within the GR literature Thevenet also tries to develop an integrative form of global responsibility in an attempt for relevance. For GR to be effective he suggests business is responsible to expose and train managers, to develop personal reflection and maturity without which he claims ethical decisions cannot be made, â€Å"The key to global responsibility will be, at the end of the day, behavioural responsibility from people† (Thevenet, 2003, p. 124). With a prima facie base in ethics the separation between integrative and ethical theories is ambiguous. The difficulty is that once the theory becomes integrative and focused on application, the origins become less significant and the same process can be used for different reasons. At the extreme is the work of Gond on the Mafia as an organisation which on the surface can be said to exhibit many CSR best practices yet is patently not an ethical organisation. Practices include; developing good relationships with the local community and stakeholders (albeit using

George Washington And Thomas Jefferson :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  George Washington and Thomas Jefferson were two important men who affected our nations independence and the beginning years of our country. They helped form this nation into a free and sovereign country. Yet, they were different in many aspects they shared a few common features. Both Washington and Jefferson grew up in the southern state of Virginia and like most owned land to grow and harvest crops. In growing up they came from two different class levels of living. The Jefferson family was more famous and richer than Washington’s giving him a greater advantage and opportunity to succeed, especially in higher education. After Jefferson finished regular schooling he was able to attend the College of William and Mary were he studied law. He did so under the teaching of George Wthe who was considered perhaps the greatest teachers of law in Virginia at the time. Washington however was taught by his mom mainly in mathematics and received no higher education. Was hington was still knowledgeable and began to put it to use in the army to become as a young British soldier. He interred the army at the young age of nineteen were he began to learn leadership and military strategy which would prove useful in the Revolutionary War to come. Jefferson on the other hand was involved in the laws, courts, and small politics. At the young age of twenty-five Jefferson was elected to the House of Burgesses in Virginia were he served for five years. Washington was known for his great motivational speeches that would rally troops together to prepare for war and lead on to victory. Jefferson was more of a writer not a speaker and by using his skill he wrote and brought forth fresh ideas of independence and freedom.

Willy Lomans American Dream in Arthur Millers Death of a Salesman :: Death of a Salesman

Willy Loman's American Dream  in Arthur Miller's Death of a Salesman    Short Essay One   Ã‚  Ã‚   Arthur Miller’s Death of a Salesman focuses on the American Dream, or at least Willie Loman’s version of it. *Willie is a salesman who is down on his luck. He "bought into" the belief in the American Dream, and much of the hardship in his life was a result. *Many people believe in the American Dream and its role in shaping people’s success. Willy could have been successful, but something went wrong. He raised his sons to believe in the American Dream, and neither of them turned out to be successful either. By the time Willy got to be an old man, his life was in shambles. *One son, Biff, was a hopeless dreamer who wasn’t able to hold on to a job. He could have been successful through an athletic scholarship, but he blew the chance he had to go to school. Happy, the other son, had a job, but was basically all talk, just like Willy. Now near the end of his career as a salesman, Willy realizes his whole life was just a joke, and the hopes he placed in the American Dream were misguided. At the end of the play, his only hope is to leave something for his family, especially for Biff, by taking his own life and leaving his family the insurance money. Through his death, Willy thinks he can achieve success and fulfill his dream. Arthur Miller provides us with a character who is both pathetic and tragic. Willy Loman spent his life chasing a false dream. His failure to live the "true" American Dream was what brought about his own downfall.** Short Essay Two In Miller’s Death of a Salesman, Willy Loman’s warped view of the American Dream caused tragedy in his family because he stressed the importance of popularity over hard work and risk-taking over perserverence. *Willy grew up believing that being "well-liked" was important to becoming a success. He believed that being well-liked could help you charm teachers and open doors in business. *He is proud that the neighborhood boys flock around Biff and respond to Biff’s athletic abilities, and in the same breath scoffs at the nerdy Bernard, who is too focused on school and his studies to be popular. Even though Biff turns out to be a failure as an adult, Willy holds on to the hopes that a business man who Biff met years ago will offer him a terrific job if Biff can be his old likeable self and recapture the confidence and grace he had as a teenager.

Aetna: A Target Market Analysis Essay -- Market Research

Overview: With an evolving market in the various fields marketing, companies needed to readjust their and update their marketing strategies. Centuries ago, a company that needed to market for its products would just post a paper note at the main town street and if people liked the product it would be sold. In the 21st century, marketing became an essential field and necessary branch in any company that plans to succeed. Aetna recognized this necessity and while analyzing the company’s strategies and structure, one can recognize the un-doubtful organization in identifying their target market. Through the creation of different subsidiaries, Aetna, Inc. is able to organize its target market and classify their various services based on the target market’s specific demographics. Primary and Secondary Target Markets Being a giant in the insurance market in the United States, Aetna, Inc’s target market is widely spread and can’t be simply classified in primary and secondary targets. The company’s target market’s however, can be divided into two general markets with each having different classifications. Aetna’s target markets can be divided into an American market and an international one. Within the American market, Aetna divided itself into subsidiaries each concentrating on a specific target market. Outside of the American market, Aetna created Aetna International to specifically target various non-American markets. Within Aetna’s primary target market, there are seven subsidiaries that target the various American markets. Six of these subsidiaries aim at the various markets in the United States while the seventh aim towards improving the collective services offered by Aetna through the delivery of various health ... ... About Medicity. (2011). In Medicity. Retrieved March 10, 2012, from http://www.medicity.com/about-medicity.html About Us. (2012). In ActiveHealth Management. Retrieved March 10, 2012, from http://activehealthmanagement.com/ Aenta History. (2012). In Aetna. Retrieved March 9, 2012, from http://www.aetna.com/about-aetna-insurance/aetna-corporate-profile/aetna-history/index.html Aetna Subsidiaries: Standalone Companies Owned by Aetna. (2012). In Aetna. Retrieved March 9, 2012, from http://www.aetna.com/about-aetna-insurance/aetna-corporate-profile/subsidiaries.html Miles, J., & Armstrong, R. (Narrator). (2011). Rivalry: Aetna vs Humana [Online video]. Fox News: Business. Retrieved April 6, 2012, from http://video.foxbusiness.com/v/3893197/rivalry-aetna-vs-humana/ Our Mission. (2012). In SRC. Retrieved March 10, 2012, from http://www.aetna.com/src/about/index.html

International Marketing Research Essay

1. Identification of Case Issues Base your issues on theoretical international ethics concepts. As the international marketing manager, what are the ethical issues to be considered in this case? Use journals to help give your response depth The report aims at launching the new fair trade chocolate brand – Mars, and analysing the current ethical understanding of the Japanese marketing environment. The business viewed the ethical issue which child slavery has created an unethical comparative advantage, and the current market for chocolate lies in the ethical ruin (Nicolas and Gittens, 2010). The result of the influence of fair-trade foods among Japanese shows that the participants in Japan do the ethical purchasing in observable condition much more than the anonymous condition (Kimura et al., 2012; Swaidan, 2012). The ethical purchasing of observable condition is about that about making products in an environment where there is no child abuse or child labour, that is environmentally conscious and where there is a value placed on workers and their safety (Nicholls and Opal, 2005; Impact of adverse economic shocks on the Indian child labour market and the schooling of children of poor households, 2012). Furthermore, the report claimed that is not only the purchasers’ participation of ethical â€Å"fair deal†, but also the corporation participations impact on fair trade as well; especially under the effect of the global economic recession, businesses have great potential to benefit or threaten at the market (Lynch, 2012; McCall-Rosenbluth and Thies,2011; Reed, 2009). According to the report of Swaidan (2012), Japan has suffered painful economic recession and a series of corporate misconducts and scandals over the last decade. In the meantime, people’s interests in business ethics and corporate social responsibility have remarkably increased (Tsalikis and Seaton, 2011). There are many similarities exist between Japanese and American managers which including the respective views on corporate social responsibility and unethical business practices (Tae and Nakano, 2008). Thus the marketing strategy should to consider the nation’s business ethical understanding s. Furthermore, according to a personal perspective, the correct ethical behaviour differs, which includes the relativist, utilitarian, and Universalist perspectives and based on socio-economic status (Fletcher and Crawford, 2011; Lynch, 2012). It states a market where corruption is an issue as Japan ranked eighteenth on the Corruption Perception Index of major emerging markets (Tae and Nakano, 2008; Tsalikis and Seaton, 2011). In Japan, the primarily views business ethics are through relativist and utilitarian perspectives (Fletcher and Crawford, 2011; McCall-Rosenbluth and Thies, 2011; Nicolas and Gittens, 2010). It will evoke the previous ethical perspectives when business markets a fair trade product to the Japanese. The ethical behaviour differs across nations, influenced by popular attachments to governments, popular customs, level of economic development, relative size of public sector, low income for public servants, obscure legal and political environments, high level of government control and state ownership (Kimura et al., 2012; McCall-Rosenbluth and Thies, 2011; Swaidan, 2012). Moreover, according to Hofstede’s four cultural dimensions, Japan outranks all other countries in the measure of masculinity (Fletcher and Crawford, 2011). Hence, the marketing strategy must cater to the nation’s business ethical behaviours, and cultural dimensions facing fair trade products. 2. Formulation of alternatives or possible solutions with respect As the International marketing manager what are some alternative solutions, based on an ethical platform? Use journals to support your alternatives. Mars’ first entered the Asian market with a marketing strategy of sponsoring and becoming the official snack food of the 1990 Asian Games in Beijing (McElhatton, 2012). In addition, it claims that Mars has a legacy for aggressive instincts in international expansion, entering the Eastern European markets after the collapse of the Soviet Union in 1991 (Allen, 2010). These movements lead to factories being opened in the Asian markets to better understand the domestic environments, and it is the solid foundation for Mars to target and market the Japanese market which it was successful in combining investment with community activities to relay positive company behaviour in the political environment (McElhatton, 2012). Additionally, it proved that a link exists in successful brands between company ethical and social requirements, and the company’s commitment to protecting consumer rights and interests (Castaldo, Perrini, Misani and Tencati, 2011; Fletcher and Crawford, 2011; McCall-Rosenbluth and Thies, 2011). Thus, Mars must show it is not only has corporate social responsibility but its interest in the rights of its consumers, in order to market a new fair trade brand of chocolate in Japan (Nicolas and Gittens, 2010). Further, the right for Mars’ consumers to have access to chocolate is fair trade that gives added value and competitive price (Allen, 2011). From the perspective of economies, fair trade marketing may be successful if it is existed that consumers whose additional willingness to pay for fair trade products are greater than the additional marginal costs (Lynch, 2012). However, the consumers who felt greatly affected by the global recession yet want to consume ethically, marketers must deliver value without compromising these social values (Castaldo, Perrini, Misani and Tencati, 2011). The report confirmed that the Japanese expect companies to stand behind their product well after a sale is made. They are not particularly price conscious, but rather rely on trust (McCall-Rosenbluth and Thies, 2011; McElhatton, 2012). Moreover, there are restraining forces in the market such as political systems, legal requirements, cultural norms and economic development, that hinder the free flow of fair trade in the market (Fletcher and Crawford, 2011). In Japan, it is not simply enough to support the goods, but marketing mix is more important to the Japanese consumers who demand the after-sale services on financial resources, and the weakness of service is not tolerated in the Japanese market (Slavery involved in food production, 2008; Swaidan, 2012; Tsalikis and Seaton, 2011). On the other hand, the benefits of lowering 20 percent tariff of chocolate imports in Japan which is almost three times of the USA levy on imported candy (McCall-Rosenbluth and Thies, 2011; Reed, 2007). The chocolate potential market for Mars grows as the high tariff is getting lowered, and allowing a new fair trade chocolate brand greater entry. If Japan is a significant leader in the Asian region drops its tariff, Korea as the other major potential market may follow (Allen, 2011; Tae and Nakano, 2008). Japanese have their own take on Valentine’s Day which is a big chocolate buying frenzy (Tsalikis and Seaton, 2011). Gifts of chocolate from women to men on St Valentine’s Day have become a subtle key to gender empowerment in Japan. In Japan, women nationwide buy chocolates for their male co-workers rather than husbands and loved ones (Lewis, 1995). With this custom, women have successfully monopolized the means of socially defining chocolate, which is a large promoter for the industry. Being a custom based on culture, chocolate sales in Japan on Valentine’s Day continue to increase as cocoa prices soar. It means that the duty is expanding, which could offer the new opportunities for an ethical fair trade choice in the region (Allen, 2011; Fletcher and Crawford, 2011). Thus, marketing to the Japanese based on custom rather than the individual consumer is advised. 3. Recommendation or choice of solution Make a stand. What would you do as the International marketing manager for this company, based on an ethical platform? What are you going to recommend to the board? First of all, Japan is a rapidly growing market where corruption is an issue. The stakeholders should be the focus, and holistic and corporate social responsibility marketing is a strategic consideration (Tae and Nakano, 2008; Tsalikis and Seaton, 2011). The chocolate company – Mars is recommended to use value-based labelling in order to increase consumer awareness of the brand. Moreover, individuals’ motivations from extrinsic social factors such as reputation-enhancing opportunities should be moulded around brand appearance and marketing strategy, which is rely on the product add value to the consumer thereby further building and maintaining the loyalty of the consumers (Fletcher and Crawford, 2011; McCall-Rosenbluth and Thies, 2011; Nicolas and Gittens, 2010). Secondly, a market-oriented solution is best for entering and marketing a fair trade chocolate brand in Japan, because Japan is a viable market to launch a brand, currently ranked third in world GDP (McCall-Ros enbluth and Thies, 2011; Tyler, 2012). The chocolate company – Mars should consider about the ownership attributes, the location attributes and the internalisation for market entry (McElhatton, 2012). Mars could use the host marketers for the purpose of launching the market strategy from within the domestic environment. Furthermore, Mars could report the ethical practises to consumers which include ethical initiatives such as discontinuing marketing to children under age 12, and it is rely on brand integrity through Mars’ philosophy of â€Å"mutuality of benefits† for all stakeholders (Reed, 2007). It might offset distribution regulations and prevent ethical, legal and cross-cultural misunderstanding in brand marketing and promotion (Fletcher and Crawford, 2011; McCall-Rosenbluth and Thies, 2011). Thirdly, Countries differ greatly in their ethical standards and consumer expectations (Tae and Nakano, 2008). In Japan’s political system, dominant economic interests caused deep changes, so in the other word, Japan is the very embodiment of stability (Tsalikis and Seaton, 2011). On the other hand, as approximately ten percent of sales are from the Australasian region, Mars success has resulted from a simply philosophy â€Å"go where the consumer economy is growing† and â€Å"the consumer is our boss.† (McElhatton, 2012; Tyler, 2012). Thus, the assessment predicts a minor political could impact of the new product brand and low transaction cost (Fletcher and Crawford, 2011). Last but not least, Japan has greater equality of incomes between higher and lower incomes and market incomes (Kimura et al., 2012). This is ever more present as Japanese consumer social awareness grows and the distance is shortened between company and customer, due to communication advancements (McCall-Rosenbluth and Thies, 2011). The chocolate company – Mars could potentially take a large market segment by marketing a CSR strategy in this high-income country via differentiation (Allen, 2011). Besides, the growth of e-commerce has diminished national barriers, thus advertising campaigns directed at the Japanese market can be optimised online (Fletcher and Crawford, 2011; McElhatton, 2012). References Allen, L.L. (2011). Chocolate fortunes: the battle for the hearts, minds, and wallets of Chinese consumers. Retrieved from http://site.ebrary.com.ezp01.library.qut.edu.au/lib/qut/docDetail.action?doID=10342364 Castaldo, S., Perrini, F., Misani, N., & Tencati, A. (2011). The missing link between corporate responsibility and consumer trust: the case of fair trade products. Journal of Business Ethics, 84, 1-15. doi: 10.1007/s10551-008-9669-4 Fletcher, R., & Crawford, H. (2011). International marketing: an Asia-Pacific perspective 5th edition. Frenchs Forest, NSW: Pearson Australia. Kimura, A., Mukawa, N., Yamamoto, M., Masuda, T., Yuasa, M., Goto, S., Oka, T., & Wada, Y. (2012). The influence of reputational concerns on purchase intention of fair-trade foods among Japanese adults. Food Quality and Preference, 26(2), 204-210.